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 - Menzies Response

Useful facts and advice for effective Direct Mail

Here are a few useful facts that will help you get the most from your direct mail campaigns.

1. You have just 3.8 seconds to get the recipients attention! You need to get your key proposition across as quickly and clearly as possible.

2.  Accurate data increases response rates and reduces wastage. Take advantage of our free data health-check.

3. Postage Stamps providing better results on your direct mailing campaigns! Visit our postage stamps page to find out more.

4. Reduce your postage costs with Advertising Mail. Visit our advertising mail page to find out more.

5. Some useful Direct Mail facts: 

  • 25% of online purchases are prompted by catalogue and mailshots
  • 91% of prospect direct mail is opened compared to only 11% of e-mails!
  • 61% of people welcome receiving mail from companies of which they are already a customer
  • 76% of people welcome direct mail if it gives useful information

6. FAQ’s on bio-degradable and oxo-degradable plastics. Visit our oxo-degradable plastics page for more information.

7.  Campaigns that combine both direct mail and e-mailing campaign is most effective.  Orbital can help you with your e-campaign delivery too.